An enough. book

The Wealthy Man’s Bible

How to own the deal, create value on demand, and build a life of wealth, freedom and control.

By Jon ONeal and Levi McPherson

Coming soon
Jon ONeal and Levi McPherson
Jon ONeal + Levi McPherson

A generation of owners is getting ready to hand off its businesses and buildings. Most of them have no plan for who takes over. Someone is going to be the next owner.

This book is for the man who already owns something (a couple of rentals, a shop, a share in a business) and has noticed that owning it feels a lot like working for it. It's also for the capable man on the sidelines who has never known which deal to do first.

Jon brings the houses: a general contractor for twenty years, flipping and building along the Wasatch Front since 2013. Levi brings the businesses: turnarounds, acquisitions and partnerships. Between them, they tell you what worked, what didn't, and which of their own deals they'd do differently.

What's inside

Three parts. Twelve chapters.

Part one

Own the deal

Why your job title decides which deals you see, and why money is usually the last thing a deal is missing, not the first.

  1. A job with a mortgageOwning a rental or a business you have to run yourself isn't freedom yet. A simple grid shows where each thing you own really sits.
  2. Your title decides which deals you seeNine kinds of deal hide in almost any asset. Most people only ever see one or two of them.
  3. The deal inside the dealEvery business sits on a real-estate deal, and every rental portfolio is a business nobody hired anyone to run.
  4. Capital is the last doorSeven seats every deal has to fill. Fill the others and the money tends to follow.
Part two

Create value on demand

Why people trade at all, what a seller wants besides the price, and how to tell real value from the kind that comes back as a lawsuit.

  1. Why you paid six dollarsThe coffee costs pennies. What you paid for is everything else. The same is true of every deal.
  2. What the seller really wantsThe check is only part of it. The buyer who reads the rest often wins, sometimes with a lower offer.
  3. Hidden profitsSeven places to look inside any business before you buy it, for the value and for the debts nobody wrote down.
  4. Real value or no dealA three-question test: does this deal work for everyone in it, across time? If not, walk away.
Part three

Wealth, freedom and control

How to run everything you own like one company, commit only when you hold the levers that matter, and decide what enough is.

  1. Your HoldCoTreat every asset as its own company with you at the center, so each dollar can earn more than once.
  2. Control is a decisionFind the one lever that decides whether a deal works, and get your hand on it before you sign.
  3. The man who doesn't need the dealWhy the person who can walk away usually gets the best terms, and how to become him.
  4. EnoughThe number that lets you stop running and start building something that lasts beyond you.
What you walk away with

Tools you can use on Monday

Every chapter ends with a short "Do this now" list. Most of them can be worked through with the enough.deals co-pilot.

The Ownership QuadrantWhat you own, and who does the work. Four positions and a center.
The deal surfaceNine deal types to run on any building, business or skill.
The seven seatsAsset, demand, distribution, solution, operator, capital, buyer.
The four needsSecurity, belonging, meaning, growth, on both sides of the table.
Hidden PROFITSSeven channels to search before you buy anything.
The Harmony TestThree questions every deal has to pass.
The Visionary QuadrantScore a decision on its odds and on your control before you commit.
Your enough numberThe monthly cash flow that funds the life you chose, without your hands on it.
The authors

Two men, two kinds of deal

Jon ONeal

General contractor since 2006 and flipping houses since 2013: flips, subdivisions, developments and rentals along the Wasatch Front. Most of the house stories are his.

Levi McPherson

Thirty-plus years building, fixing, buying and exiting businesses. Most of the business stories, and the tools, are his.

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Don't wait for the book

Education, not legal, tax, lending or investment advice. The book and this page promise no results. Every deal is different; get your own attorney, accountant and lender.